About me

Founder of the InContext Consultancy Group

More than 25 years of experience as a strategy and change consultant in international/global organizations. Focus on vision and strategy development and leading change initiatives. Developer of more than 20 business games and simulations, many of which are still used on a daily basis.

At this point, my focus is on the development of new approaches for digital transformation, team development and End-to-end awareness.

Focus areas: Vision and strategy Transformation Performance improvement Leadership development

Author of ‘The Winning Dialogue


  • MSc, Business, Universiteit van Groningen,
  • Management Consultancy, Vrije Universiteit Amsterdam


Nutricia, Danone, Roche, Philips, Grolsch, ING, Amlin, Mammoet, GSK, Holland Trading Group, Stichting Pensioenfonds Achmea, Pon, Accell Group, Interxion, Toyota