Nail your vision and strategy

In today’s rapidly changing markets, organizations are confronted with an abundance of challenges and opportunities. To deal with them, you need to make clear choices about where they want to go and how they are going to get there.
In today’s rapidly changing markets, organizations are confronted with an abundance of challenges and opportunities. To deal with them, you need to make clear choices about where they want to go and how they are going to get there.
Rethink your business

InContext partner’s with their clients to develop their vision and to nail it down, designing a crystal clear strategy and translating that strategy into action. We support you in rethinking your business and we coach your (future) C-level directors and MTs in their role and ambitions and help them break through barriers.

Our business coaches facilitate your staff make breakthroughs in the challenges they face, such as rapidly changing customer needs and shifting markets, technological possibilities, limitations of current business models, inspirational vision and personal branding, dealing with tough challenges and opportunities, making bold choices on where to go and how to get there.

Breaking through barriers

Our business coaches customize their approach based on your needs, and they balance coaching leaders with building your organization. But, our priority is creating breakthroughs. For us, ‘breakthroughs’ mean: “sudden, dramatic, and important discoveries and development”.

A breakthrough with CEOs / Business Unit Managers / MDs

We break through barriers to inspirational leadership, branding, organizational image (likeability), management team potential, and dealing with critical stakeholders.

We also build bold business and investment plans based on your ambitions, organizational drivers and we help determine your key strategic pillars and priorities.

We work with you to discover:

  • how to influence your key business drivers
  • how the dynamic environment works
  • how to realize your aspirational goals and create (double digit) growth
  • how to attract new capital, budget and talent

A breakthrough with other C-level directors / MT-members

We break through barriers to:

  • building leadership & managerial capability
  • driving a culture fostering growth and seeing the bigger picture
  • opening-up a collaborative mind-set across the business.

Commercial breakthroughs 

We help to set ambitious targets, understand your customer base and your unique added value. Gain deep insights from your customers and translate them into attractive value propositions, multi-channel approaches and personalized targeting.

Operational/Technical breakthroughs 

We help to boost your effectiveness, efficiency and quality in your organization via implementing innovative ways of working, product/ technical roadmaps and project portfolio management.

HR & Transformation breakthroughs 

We help to strengthen your core capabilities by focusing on what will be needed in the future, attracting talent, building competencies, designing transformative journeys and building sustainable change capabilities.

InContext has contributed significantly to the enormous steps forward we have made. There is a shared vision and we focus on our priorities.

Valerie Sieruin - Danone Baby Nutrition Quality & Food Safety

3 key elements to breaking through performance barriers


Inspire with a strong vision

A strong vision is an aligned combination of the following elements:

  • why the organization exists (inspirational mission),
  • what the organization stands for (core values and beliefs) and
  • what the organization wants to achieve (aspirational goals).

InContext works with you to engage leaders, employees and other stakeholders to design and develop an inspiring vision.

This vision is the foundation for a focused strategy and a strong culture.

It gives direction and is a guide for making bold choices, setting your future direction, as well as inspiring people to become pro-active.


Strategic breakthroughs 
with (future) executives

Once your aspirational goals have been defined, clarity is needed about how your organization intends to achieve them.

A crystal clear and easy to understand strategy needs to be defined. Nailing down strategic pillars, key success factors and initiatives will help people to focus on key priorities.

This strategic focus will help you break down silos and encourage people to work together to make the strategy happen.

InContext supports creating strategic breakthroughs with (future) executives in your organization, through:

Business coaching: working together to create business, investment and organizational development plans

Running inspirational strategic sessions with the organization or different business units

Leadership programs: C-Level and Directors coaching (year program or future executive simulations).


Activating your strategy

Organizations tend to invest 80% of their time on developing vision and strategy and only 20% bringing it to life and making it happen. That’s the main reason why vision and strategy are not implemented at all levels throughout the whole organization.

InContext helps:

You to experience the consequences of your strategic choices and how to tailor them in realistic scenarios (i.e. War Gaming/Scenario Play)

Activating your strategy via business simulations where people experience what the strategy means in practice, what the future direction is and how to become successful and connect it to what it means for their everyday business interactions

To create rhythm in execution and develop the capability to adapt (e.g. quarterly business reviews and performance management). We build a continuous feedback culture aiming for continuous improvement.

F**k mediocrity

We don’t stop until you have embedded your vision and strategy successfully in your DNA (your own and the organization’s).

We create buy-in from leaders and employees and work with proven creative design methods, collaboration formats and coach leaders in activating the chosen strategy, how to cascade it in different business units or functional areas and translating it into clear and practical everyday actions.

F**k mediocrity. We break through barriers and go for amazing results.

When we are done, you have a better personal connection with the organization and take ownership of the implementation of your own vision and strategy.

The result is highly engaged employees who are driving performance, higher customer loyalty, brand attractiveness, a great story to tell, and boosted financial results.

Boost your performance

Contact: Stanley Wylenzek
Boost your performance
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