Dedication & broad ambition
Dedication: do you decide, each and every day, to be a leader? This choice means that you are committed to your role as a leader even though you know you will experience difficulties. Tough challenges ensure your growth and development.
You don’t know in advance what you will come across, but you connect yourself to something that is bigger than yourself. You are committed and you choose the need to take unpopular measures, to do the things that you would rather not do, and to not live up to the expectations of employees.
It’s about that decision, that choice with the capital “C”, that makes you able to meet the challenges.
Broad ambition: setting ambitious goals. You want to achieve things, make a difference and bring about changes, getting quantifiable and outstanding results out there in the world. Pushing, pulling and sometimes fighting for the realization of goals. You go for it, set the bar high, define and achieve goals.
(Video dedication & broad ambition (in Dutch) from ‘The essence of leadership’).