Building ASML future readiness and culture using immersive role-based business simulation

23rd of January 2020

Can a business simulation really impact the business?
This question will be answered by Heleen Cocu-Wassink in the knowledge-sharing session: Building ASML future readiness and culture using immersive role-based business simulation. During this session you will be able to explore the opportunities and challenges using business simulations to solve business problems.

Over the past years ASML has been extremely successful, experiencing rapid growth and technological breakthroughs. This has an enormous impact on the people and organization of ASML, leading to challenges regarding onboarding, shared data and information, end-to-end awareness and culture amongst many other things.


Heleen Cocu-Wassink
As the Global Head of People & Organizational Development of ASML, Heleen Cocu-Wassink took the initiative to partner with InContext to develop a immersive role-based business simulation.


The immersive role-based business simulation SLAM
SLAM is a role-based, highly interactive model of the ASML organization that raises employees’ awareness about their role in the bigger picture. Amongst other things they are enabled to develop customer focus, business sense and a quality mind-set. SLAM is being used intensively within ASML on multiple subjects.


Take aways and relevant learnings for your business
In this session Heleen would like to share her journey. Furthermore, you are invited to experience the fun, dynamics and added value of the SLAM business simulation in a live demo. The session will be concluded with a dialogue focusing on the link with your company.


Target group
Leaders in Change management, Organizational Development and HR.


  • 15.30 – 16.00 Welcome
  • 16.00 – 17.00 Introduction and ASML case
  • 17.15 – 18.45 Experience a live demo of the end-to-end business simulation SLAM (incl. a small bites dinner)
  • 18.45 – 19.15 Dialogue, exploration and questions

When and where

  • Thursday 23rd of January, 16.00 – 19.15h
  • Emmalaan 13, Baarn


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