Vision & strategy

A truly shared vision and a competent strategy will lead to empowerment and results.

Perform better

Organizations with a shared vision and strategy are known to perform better.
It is important to provide an organization with shared values and meaning. Through this, people can form a better personal connection with the organization and are more able to implement the chosen strategy in their own area of the organization and in their own personal behavior.

More than shareholder value alone

An organization that can develop its purpose further than shareholder value alone, in the end creates more shareholder value. A sense of purpose pays off.

However, the way to get there is far from easy: devising a sound strategy is a rational process. Knowing what your strategy needs to achieve requires vision.
It’s less about strictly rational concepts, it’s about identity, how people feel about the organization, and the values the organization embraces. A future you want to create together.

In short: that which excites the people in and around the organization and the way in which the organization addresses its future. Adding vision to strategy creates inter-connection, ownership and commitment to the organization. 

Customized approach

InContext guides the exploration, envisioning, conceptualization, the formulation and implementation of vision and strategy for small and large businesses or business units. It is obvious that particularly the vision of an organisation, but also the strategy, should be the result of a process to which all levels of the organization can contribute. For large organizations this is an especially complex task. A customised approach is designed for each organization, so that large groups may be involved in the process, without it leading to chaos, endless processes or indecision. Nevertheless, in some cases it may be undesirable that everyone contributes to strategy and vision.  In those cases InContext develops solutions for the communication and deployment of what has been decided upon. 

A vision or strategy comes to life

InContext facilitates organizations to develop vision and strategy, and translate them into practical day-to-day actions. The main objective being that the
day-to-day behavior and the manner in which people interact with each other and customers actually demonstrates and expresses the concepts that were decided upon. Only then does a vision or strategy come to life.